Email marketing Timing could be the KEY
Is there a specific time of day that is better to send out marketing emails?
Yes, there are generally better times to send out marketing emails to increase the chances of them being opened and read. While the optimal time can vary depending on your specific audience and industry, research suggests a few general guidelines:
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Mid-Week Days: Tuesday, Wednesday, and Thursday tend to be the best days for sending marketing emails. People are usually more focused on work during these days compared to Mondays (catching up from the weekend) or Fridays (preparing for the weekend).
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Mid-Morning: Sending emails around 10 AM is often effective because people have had time to go through their initial morning tasks but haven't yet hit their midday slump.
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Early Afternoon: Another good window is between 1 PM and 3 PM when people might be checking their email after lunch.
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Evenings: For some audiences, especially those who check personal email accounts in the evening after work hours, sending emails between 7 PM and 9 PM can also yield good results.
It's important to test different times with your specific audience since behavior can vary widely based on factors like industry, demographics, and individual preferences.
A/B testing different send times can help you determine what works best for your particular situation.
Marshall Mcleod (aka) Uncle toad
270-519-6244
traffic@esavz.com
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